It’s always interesting to compare different booking experience, customer journey and incentives and the tone of the communication strategy. Take Task Rabbit, which I first used the other day. I booked a handyman at 9am on Sunday morning - to arrive on the same day at 5pm. Same day service, and on a weekend as well? Terrific. I booked him for 2 hours, and he finished in an hour. With the discount promo code and the shorter-than-expected time, my bill was a very pleasant surprise - especially when they followed up with a second discout code to encourage further engagement.
(And Uber? Don’t get me started. Less a service than a way of life for many at this point.)
New experiments and fully-fledged services are launching all the time. A few new projects that I’ve loved and supported: Swale on Kickstarter: "A floating Food Forrest in New York City". What if healthy, fresh food could be a free public service, and not just an expensive commodity? And thingCharger - the awesome new cable-less charger for all your things and that’s green by design.
It’s a fiercely contested corner of tech, and I really hope they succeed.
“As your new idea spreads, most people who hear about it will dislike it.” says Seth Godin. But “when the gulf of disapproval comes, don't track the red line. Count on the blue one instead….”
”The early adopters, the believers...some of them are sneezers. They tell everyone they can about your new idea.” And so the idea virus spreads.
But at heart, the leaders in the sharing economy still use the same tools that have defined success in every business since the dawn of time - they know how to serve to their customers, and they make them feel part of something greater. There’s the lesson for us all.